Corey Roth
Jan 8, 2022

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Love the MI/EP/CD/KD lane and I will shamelessly borrow this for future service blueprints. I'm also grateful that you included the line about assuming emotions as egotism. I've shifted opinions on my own team so that we can teach clients that "empathy theatre" is no substitute for actually designing with users.

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Corey Roth
Corey Roth

Written by Corey Roth

Senior UX Designer at Amazon. Ultrarunner, creative, multilingual, & hopeless bleeding heart.

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